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Holidays on Hennepin Instagram Contest — Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. 1. Sponsor The Holidays on Hennepin Instagram Contest (the "Contest") is sponsored by Lowry Hill Neighborhood Association, PO Box 3978, Minneapolis, MN 55403 ("Sponsor"). This Contest is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta Platforms, Inc. By entering, each entrant releases Instagram and Meta from any and all liability related to the Contest. Questions or comments about the Contest go to Sponsor at marketing@holidaysonhennepin.com, not Instagram. 2. Eligibility The Contest is open to legal residents of Minnesota who are 18 or older at the time of entry. Entrants must have a public Instagram account in good standing. 3. Contest period The Contest begins at 12:00 a.m. Central Time on November 27, 2026, and ends at 11:59 p.m. Central Time on January 2, 2027 (the "Contest Period"). Entries posted before or after the Contest Period will not be considered. Sponsor's clock is the official timekeeper. 4. How to enter During the Contest Period: 1. Follow @holidaysonhennepin on Instagram. Entrants must still be following the account when finalists are selected. 2. Post an original photo or Reel to your Instagram feed that fits one of the two Contest themes below. 3. Tag @holidaysonhennepin in the post. 4. Include the hashtag #HolidaysOnHennepin in the caption. Contest themes. Your photo or Reel must be taken during the Contest Period, in Uptown Minneapolis, and show one of these: • A Passport business. Any business listed in the Holidays on Hennepin directory at holidaysonhennepin.com/directory. Show the business (its storefront, sign, interior, or something you bought or enjoyed there) and name it in your caption or tag its Instagram account. • Your Uptown holiday outing. Your holiday time in Uptown, such as shopping, strolling past the decorations, biking or riding the bus to the neighborhood, grabbing a treat, or another holiday activity. Your post must show a recognizable Uptown location, such as a storefront, street sign, or decoration, or name the location in your caption. Posts that don't clearly fit either theme, or that can't be identified as taken in Uptown, are not eligible. For this Contest, "Uptown" means the area where the businesses listed in the Holidays on Hennepin directory at holidaysonhennepin.com/directory are located. Sponsor makes the final decision on whether a location is in Uptown. Your account must be public at the time of entry and through winner selection so Sponsor can see your post. Stories, private accounts, and posts missing the tag or hashtag are not eligible. Your entry's like count must stay visible (not hidden through Instagram's settings) through the end of the Contest Period, since likes determine the Grand Prize winner. See section 6. There is no limit on entries per person. Each qualifying post is a separate entry with its own like count. Entrants may not use multiple accounts. Entries made by bots, scripts, or other automated means are void. 5. Entry requirements and content rights Each entry must: • Be the entrant's own original work, taken or created by the entrant. • Have permission from every identifiable person shown. Anyone under 18 shown in an entry needs a parent or guardian's consent. • Not include copyrighted music, artwork, or logos the entrant does not have rights to use (Instagram's licensed audio library is acceptable). • Not contain nudity, violence, hate speech, alcohol or drug use by minors, illegal activity, or content that disparages any person, business, or group. • Follow Instagram's Terms of Use and Community Guidelines. Sponsor may disqualify any entry it decides, in its sole discretion, does not meet these requirements. Entrants keep ownership of their content. By entering, each entrant grants Sponsor and participating Holidays on Hennepin businesses a non-exclusive, royalty-free license to repost, share, and display the entry, with credit to the entrant's Instagram handle, on social media, websites, email, and promotional materials related to Holidays on Hennepin, without further compensation. Sponsor will ask permission before using an entry in paid advertising. 6. Winner selection There are two prizes, each chosen a different way. Grand Prize: Most Liked. At 11:59 p.m. Central Time on January 2, 2027, Sponsor will record the like count displayed on each eligible entry. The entry with the most likes wins the Grand Prize. Entries whose like count is hidden at that time are not eligible for the Grand Prize. If entries tie, the Holidays on Hennepin volunteer leadership committee will decide. Hidden Gem Award: Jury selection. The Hidden Gem Award goes to the entry that best introduces people to a lesser-known Passport business or corner of Uptown. After the Contest Period ends, the Holidays on Hennepin volunteer leadership committee will review all eligible entries and select one winner based on: • Discovery: how well the entry spotlights a lesser-known Passport business or part of Uptown. • Invitation: how well it gives viewers a reason to visit. • Holiday spirit and creativity. Like counts are not considered, and the Grand Prize winner is not eligible. The committee's decision is final. Inorganic engagement. Sponsor may disqualify any entry it believes received purchased, bot-generated, or otherwise artificial likes, including likes gained through like-exchange groups or by offering anything of value in return for likes. 7. Prizes, notification, and claiming Grand Prize: Most Liked $1,500 Hidden Gem Award $1,000 Total value of all prizes: $2,500. Only one prize per person. Prizes will be paid by check mailed to the winner's Minnesota address within 30 days after the winner's eligibility is verified. Prizes are non-transferable. Winners are responsible for any taxes on their prize. Sponsor may require a completed IRS Form W-9 and will issue a Form 1099 where federal reporting rules require it. Winners will be contacted by direct message from the official @holidaysonhennepin account on or about January 12, 2027. Sponsor will never ask for payment, passwords, or bank information. Winners must respond within 72 hours and may be asked to sign an affidavit of eligibility and publicity release. If a winner does not respond in time, is found ineligible, or declines the prize, Sponsor may select an alternate winner. 8. General conditions Publicity. Except where prohibited, accepting a prize grants Sponsor permission to use the winner's name, Instagram handle, city, and winning entry for promotional purposes without further compensation. Conduct. Sponsor may disqualify anyone who tampers with the entry process, violates these rules, or acts in a disruptive or harassing manner. Sponsor may cancel, modify, or suspend the Contest if fraud, technical failure, or any other cause beyond its control affects the Contest's fairness, and in that case may award prizes from eligible entries received before the change. Limitation of liability. By entering, entrants agree to release and hold harmless Sponsor, participating businesses, prize providers, and their respective officers, volunteers, and contractors from any claims, injuries, losses, or damages arising from participation in the Contest or the acceptance or use of a prize. Sponsor is not responsible for lost, late, incomplete, or misdirected entries, or for any Instagram outage or account problem. Privacy. Information collected from entrants and winners is used to administer the Contest and deliver prizes, and will not be sold. Personal information is handled according to the Holidays on Hennepin Privacy Policy. Use of holidaysonhennepin.com is subject to the Holidays on Hennepin Terms of Service. If those documents conflict with these Official Rules, these Official Rules control for the Contest. Disputes and governing law. These rules are governed by the laws of the State of Minnesota. Any dispute will be resolved individually, without class action, in the state or federal courts located in Hennepin County, Minnesota. Winners announcement. Winners will be announced publicly on the @holidaysonhennepin Instagram account on or about January 12, 2027.