Shop Local
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Explore Your Neighborhood
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Bring A Friend
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Shop Local ⬥ Explore Your Neighborhood ⬥ Bring A Friend ⬥
Uptown is Back and Brighter Than Ever!
From Black Friday to New Years, grab your free Holiday Passport at any participating business and explore dazzling light displays, sip seasonal drinks, shop for unique gifts, and savor special deals.
Each stop offers something new, from quirky surprises to cozy winter vibes, all while supporting the incredible local businesses that make Uptown shine.
For Businesses & Event Organizers
For Participants
Get Your Uptown Business Passport!
Free at every stop, November 27-January 2. Get it stamped as you go. The more stamps you collect, the better your odds of winning prizes! Subscribe to our newsletter to find out when the print passport is available for pickup at any participating business.
Our Sponsors
Fiscal sponsor
2025 and 2026 Business District Support Grant Recipient
Your Logo Here!
$25,000 in funding is needed to unlock digital passport
Holiday markets, music, movies, theater, crafts, tattoos, wellness, santa photos, and more—there’s something for everyone in Uptown this season!
Get Involved
Support the small businesses you know and love. The 2026 program has expanded to include Hennepin Avenue, Lyndale Avenue, and West Lake Street.
Sponsor: We have a variety of sponsorship tiers to fit your budget.
Volunteer: Decorating crews will help small businesses put up festive displays. Sign up to volunteer.
Subscribe: Get news and updates and a weekly calendar of holiday events delivered to your inbox. Get on the mailing list.
Donate: Make an online donation in any amount.
Promote: Help us get the word out! Download Marketing Assets